Mike Slater *Seren Web

Shopify: Pros, Cons & Setup

Create your Shopify account - Choose a plan and set up your login details.
Choose a store name and URL - Your Shopify store gets a unique subdomain, or use a custom domain.
Select a theme - Pick a free or paid design theme to match your brand.
Add your products - Enter product names, descriptions, pricing, images, and inventory levels.
Set up payment options - Choose Shopify Payments or link to third-party gateways.
Configure shipping settings - Add delivery zones, rates, and packaging info.
Add legal pages - Privacy Policy, Terms & Conditions, Refunds, etc.
Optimise for SEO - Add page titles, meta descriptions, alt tags, and friendly URLs.
Test your store - Place a test order to check everything from cart to checkout.
Launch your store - Remove password protection and go live!

Yes — Shopify is built to scale. Many stores process far higher volumes without issues.
Use Shopify Payments to avoid additional transaction fees of up to 2%.
Consider upgrading to the “Shopify” plan (£65/month) to lower card fees — helpful as turnover increases.
Watch app costs — Paid apps can add monthly charges, so choose only what’s needed.
VAT & tax setup — Ensure proper VAT configuration if your business is registered.
Efficient shipping setup is key — use tools or apps for couriers like Royal Mail or DPD.
Stable, reliable platform — Shopify provides hosting, security, and uptime without worry, even at scale.