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Google Business Profile

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How to manage your Google Business Profile

Managing Your Google Business Profile

Help customers find your business on Google Search and Maps. It’s free, and keeping it updated improves visibility and trust.

1. Access Your Profile

  • Go to https://business.google.com/
  • Sign in with your Google account.
  • If your business isn’t claimed yet, search for it on Google Maps and click “Claim this business”.

2. Update Contact Details

Why it matters: Accurate contact info helps customers reach you easily.

  • Business Name
  • Phone Number
  • Website URL
  • Email address (optional)

Manage WhatsApp links

You can add a direct WhatsApp link for your entry using the details below on your 'Contact' information. Note the format of the link is https://wa.me/PHONE-NUMBER so if you have a UK number (+44) and the the number is 0123456789 you type https://wa.me/44123456789

✏️ Edit these in the “Info/Contact” tab of your Google Business dashboard.

3. Set Opening Hours

Why it matters: Customers often check your hours before visiting.

  • Set your weekly opening hours
  • Add holiday or seasonal hours
✅ Keeping this current reduces frustration and builds trust.

4. Add or Adjust Your Location

Why it matters: Make sure your pin on Google Maps is accurate.

  • Shops or offices: check your pin is in the right spot
  • Mobile or service-area businesses: you can hide the exact address and show the area you serve

5. Add Photos

Why it matters: Photos help customers get a feel for your business.

  • Shop front and inside
  • Products or services
  • Your team or workspace
  • Add a logo and a cover photo
📷 Keep photos fresh — add new ones regularly!

6. Manage Reviews

Why it matters: Reviews boost trust. Responding shows you care.

  • Encourage happy customers to leave a review
  • Reply to every review — good or bad
💬 Be professional and positive in replies — it reflects well on your brand.

7. Create Posts

Optional but powerful: Posts help show updates, events, offers or announcements.

  • Share news, new products, events or promotions
  • Posts are visible for 7 days or until the event ends

8. Keep It Up to Date

  • Review your profile regularly (monthly is ideal)
  • Update hours, photos, and respond to new reviews

Bonus Tip: Use the Mobile App

Download the Google Maps app and log in. Tap your profile > "Your Business Profile" to manage it on the go.

Quick Checklist

  • Claim and verify your business
  • Check contact details
  • Set accurate hours
  • Pin your location correctly
  • Add quality photos
  • Encourage and respond to reviews
  • Post updates if needed
  • Review regularly

If you need help claiming or managing your profile, just get in touch — I’m happy to guide you through it or do it for you.

 

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