*Seren Web

CLIENT SUPPORT website management
EMAIL ACCOUNTS access and setup

Setting Up a Facebook Author Page – Privacy-Friendly Guide

Goal: Create a Facebook Author Page to promote your book, personal brand or service (Author Page) professionally while keeping your personal Facebook account private.

✅ Overview

• You need a personal Facebook account to create and manage a Page.
• Your personal profile will not be shown publicly on the Author Page.
• You can lock down your personal privacy settings before creating the page.

🔧 Step 1: Make Your Personal Account Private

1. Log in to Facebook and go to Settings & privacy → Settings.
2. Click “Privacy” and adjust:
   • Who can see your friends list? → Only Me Here is a direct link for you
   • Who can look you up? → Friends or Only Me
   • Search engines outside Facebook? → Disable Here is a direct link for you
3. Under “Profile and Tagging”, enable review of posts and tags. Here is a direct link for you
   Who can post on your profile?
   ➤ Set to: Only Me
   Who can see what others post on your profile?
   ➤ Set to: Only Me
   Allow others to share your posts to their stories?
   ➤ Set to: No (optional - set to Yes if you actually wish to occasionally add a personal post)
   Who can see posts you're tagged in on your profile?
   ➤ Set to: Only Me
   Who can see what you're tagged in on your profile?
   ➤ Set to: Only Me
   When you're tagged in a post, who do you want to add to the audience of the post if they can't already see it?
   ➤ Set to: Only Me or No one
   Review posts you're tagged in before the post appears on your profile?
   ➤ Turn ON
   Review what other people see on your profile?
   ➤ Turn ON (just allows you to check how it looks to the public)
   Review tags people add to your posts before the tags appear on Facebook?
   ➤ Turn ON

🛠️ Step 2: Create the Author Page

1. Go to https://www.facebook.com/pages/create
2. Choose “Business or Brand” and click “Get Started”.
3. Fill in:
   • Page Name: e.g., Mike Slater – Sci-Fi Author
   • Category: “Author”, “Writer”, or “Book”
   • Bio: Short author intro or book tagline
4. Upload:
   • Profile Picture: Your author photo or logo
   • Cover Image: Book artwork or branded banner

⚙️ Step 3: Customize Page Settings

• Add a Call to Action button (e.g., “Shop Now” linking to your book or website).
• Fill out your About section:
  • Bio
  • Website
  • Professional email address
• Add mike@art71.com as a second admin to help manage the page.:
• Go to the Author Page.
• Click “Settings” → “Page Roles” (or “New Pages Experience” → Professional dashboard → Page Access).
• Click “Add New”, and enter the email address mike@art71.com linked to your Facebook.
• Choose the role: Admin.

📊 Step 4: Manage the Page with Meta Business Suite

• Visit: https://business.facebook.com
• Here you can:
  • Schedule posts and view post performance
  • Respond to comments/messages professionally
  • Create and manage Facebook/Instagram ads
• When you post, your personal identity is not shown.

✅ Summary

• Set personal Facebook privacy to maximum.
• Create a professional Author Page with a strong bio and imagery.
• Use Meta Business Suite to manage all interactions as the Author Page.

If you need help setting up your Page images or writing your bio, just ask!